Consumers in 2020 are more tech-savvy and connected than ever. With the mobile experience rising in importance throughout the last decade consumers are now demanding the ability to use text messages to communicate with customer...
Consumers in 2020 are more tech-savvy and connected than ever. With the mobile experience rising in importance throughout the last decade consumers are now demanding the ability to use text messages to communicate with customer...
When a customer first interacts with your business, they take the first step on their journey with you. It’s difficult to know where that journey will lead from this first step, but managing the customer...
Customer journeys are a complex subject. They’ve also changed dramatically in the past few years as the market for journey management has evolved. While many businesses have matured in their customer journey orchestration efforts over...
Medical emergencies are always stressful. When we or our loved ones are sick, injured, or suffering from chronic conditions, it’s important for us to know we have resources. Hundreds of millions of people trust their...
In a complex sales environment, even successful salespeople sometimes need help to satisfy the customer. Without this help, it’s difficult to close the deals and achieve sales metrics on time. The length of sales cycles...
With the rise of Amazon and other successful e-commerce platforms, customers have more choices than ever when it comes to their shopping experiences. Shoppers have made it clear that they will defect from a brand...
In our 2017 State of the Customer Journey Report, we classified customer journey applications into 3 use cases that correspond to a customer’s lifecycle with a brand: Acquisition, Conversion and Growth. As a refresher, here’s...
Most organizations today use targeted communications to reach their audience. As consumers, we expect communications we receive to speak to us personally. When they don’t, we often tune out. The effects are also supported by data...
Everyone is eager to jump on the customer journey bandwagon. No wonder, as it could change marketing as we know it for consumers, brands and agencies alike.The mapping and execution of intelligent customer journeys, matching...