Acquisition Tips and Results

Two New Ideas for Omni-channel Acquisition

When a customer first interacts with your business, they take the first step on their journey with you. It’s difficult to know where that journey will lead from this first step, but managing the customer...


The Customer Journey Checklist

Customer journeys are a complex subject. They’ve also changed dramatically in the past few years as the market for journey management has evolved. While many businesses have matured in their customer journey orchestration efforts over...


Retailers Need a Customer Journey Tool in 2019

With the rise of Amazon and other successful e-commerce platforms, customers have more choices than ever when it comes to their shopping experiences. Shoppers have made it clear that they will defect from a brand...