Customer Journeys

The Top 5 Use Cases for Customer Journey Management

To thrive in today’s experience-led business world, leaders need to understand the importance of the journeys that customers take buying and using products or services. The customer journey must be at the center of the...

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Data Management: The Foundation of Journey Success

For best results when managing customer journeys, your business data needs to be in order. Most business leaders actually do already know this, with hundreds of billions of dollars being spent on data analytics, database...

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Data Orchestration in the Customer Journey Process

Get Started with Data The journey orchestration space is a confusing one for many marketers, CX professionals, and even technology leaders. This makes understanding the key terminology is more important than ever. That’s why we...

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State of Customer Journey 2019 Key Takeaways

2019 Highlights Another year and so many more customer journeys to analyze. Here at Kitewheel, we just released the State of Customer Journey Report 2019. This is our biggest data analytical report to date, with...

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What is Customer Journey Orchestration

What is Customer Journey Orchestration Customer journey orchestration is the process of bringing the customer’s experience to life. A customer journey is the sum of every interaction that a customer has with your brand, from...

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Why Your Brand Needs Journey Analytics

  Most businesses have realized that it is time to start journey analytics. But it isn’t easy. Analytics is an expensive direction for businesses to pursue if those efforts don’t deliver a return on their...

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Automotive Customer Journeys: Accelerating Value

Automotive ads have gotten creative. A Example Volkswagen Ad. Caption reads: Find danger before it finds you. Adaptive Front-Lighting System (Image retrieved from: https://www.adsoftheworld.com/media/print/volkswagen_danger_card_game_bedroom_senate) From catchy jingles in holiday sales events to product placement in...

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The Journey To Next Best Experience

Simply put, the “next best experience” is the ideal next interaction that a customer or potential customer should have with your brand. Consumers are desperate for clarity in the complex relationships between themselves and brands....

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Missed CX Opportunities in the Travel Sector

When a business fails to communicate effectively, it creates a disconnect in the experience they want to provide and the one you as the customer have – this can be unsettling or frustrating. Take for...

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When is a Campaign Not a Campaign?

Campaign Management in the World of Customer Journeys Campaigns bring to mind military action. As a marketing leader, you have to muster the troops of your content, creative, email, social, and digital team members to...

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