Three predictions that will impact the customer journey in the next year The art and science of customer journey orchestration has evolved over the past decade. The new year and new decade ahead promise to...
Three predictions that will impact the customer journey in the next year The art and science of customer journey orchestration has evolved over the past decade. The new year and new decade ahead promise to...
To thrive in today’s experience-led business world, leaders need to understand the importance of the journeys that customers take buying and using products or services. The customer journey must be at the center of the...
For best results when managing customer journeys, your business data needs to be in order. Most business leaders actually do already know this, with hundreds of billions of dollars being spent on data analytics, database...
Get Started with Data The journey orchestration space is a confusing one for many marketers, CX professionals, and even technology leaders. This makes understanding the key terminology is more important than ever. That’s why we...
2019 Highlights Another year and so many more customer journeys to analyze. Here at Kitewheel, we just released the State of Customer Journey Report 2019. This is our biggest data analytical report to date, with...
What is Customer Journey Orchestration Customer journey orchestration is the process of bringing the customer’s experience to life. A customer journey is the sum of every interaction that a customer has with your brand, from...
Most businesses have realized that it is time to start journey analytics. But it isn’t easy. Analytics is an expensive direction for businesses to pursue if those efforts don’t deliver a return on their...
Automotive ads have gotten creative. A Example Volkswagen Ad. Caption reads: Find danger before it finds you. Adaptive Front-Lighting System (Image retrieved from: https://www.adsoftheworld.com/media/print/volkswagen_danger_card_game_bedroom_senate) From catchy jingles in holiday sales events to product placement in...
Simply put, the “next best experience” is the ideal next interaction that a customer or potential customer should have with your brand. Consumers are desperate for clarity in the complex relationships between themselves and brands....
Every March 8th, International Women’s Day celebrates women by calling attention to the continued gender pay gap, challenges for working mothers, and the ways that women are expected to perform invisible labor for the office....
If you have seen one of the latest Netflix phenomena, Tidying Up with Marie Kondo, then you are likely familiar with the phrase “spark joy”. In the show, Marie Kondo explains that if items around...
When a business fails to communicate effectively, it creates a disconnect in the experience they want to provide and the one you as the customer have – this can be unsettling or frustrating. Take for...