Customer Journeys

Creating a Customer Journey Glossary

Having a common language to discuss journeys can help business leaders build competency and advance journeys at their businesses. As different terms and phrases come into use it can be difficult for business leaders to...

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2020 Customer Journey Predictions

Three predictions that will impact the customer journey in the next year The art and science of customer journey orchestration has evolved over the past decade. The new year and new decade ahead promise to...

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The Top 5 Use Cases for Customer Journey Management

To thrive in today’s experience-led business world, leaders need to understand the importance of the journeys that customers take buying and using products or services. The customer journey must be at the center of the...

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Data Management: The Foundation of Journey Success

For best results when managing customer journeys, your business data needs to be in order. Most business leaders actually do already know this, with hundreds of billions of dollars being spent on data analytics, database...

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Data Orchestration in the Customer Journey Process

Get Started with Data The journey orchestration space is a confusing one for many marketers, CX professionals, and even technology leaders. This makes understanding the key terminology is more important than ever. That’s why we...

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State of Customer Journey 2019 Key Takeaways

2019 Highlights Another year and so many more customer journeys to analyze. Here at Kitewheel, we just released the State of Customer Journey Report 2019. This is our biggest data analytical report to date, with...

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What is Customer Journey Orchestration

What is Customer Journey Orchestration Customer journey orchestration is the process of bringing the customer’s experience to life. A customer journey is the sum of every interaction that a customer has with your brand, from...

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Why Your Brand Needs Journey Analytics

  Most businesses have realized that it is time to start journey analytics. But it isn’t easy. Analytics is an expensive direction for businesses to pursue if those efforts don’t deliver a return on their...

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Automotive Customer Journeys: Accelerating Value

Automotive ads have gotten creative. A Example Volkswagen Ad. Caption reads: Find danger before it finds you. Adaptive Front-Lighting System (Image retrieved from: https://www.adsoftheworld.com/media/print/volkswagen_danger_card_game_bedroom_senate) From catchy jingles in holiday sales events to product placement in...

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The Journey To Next Best Experience

Simply put, the “next best experience” is the ideal next interaction that a customer or potential customer should have with your brand. Consumers are desperate for clarity in the complex relationships between themselves and brands....

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