Marketing Technology

What is a Customer Data Platform (CDP)?

Why You Might Use a Customer Data Platform  Many marketers, cx professionals, and technology leaders are seeking smart ways to unify their customer data. The customer data platform, also known as a CDP, entered the...

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Automation is Still Saving Marketing and CX

Many marketers have opined that automation is antithetical to personalized marketing and customer experiences. They claim that automation is ruining great marketing, however, this is not the case. It isn’t automation that hurts CX, but...

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Artificial Intelligence for Customer Journeys

For marketers and customer journey leaders, artificial intelligence is a powerful tool for improving the customer experience. With the growth of customer data and the continual decrease in computing costs, artificial intelligence has become more...

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The Latest in Kitewheel’s Analytics Capabilities

Introducing Journey Discovery Today we’re excited to discuss a few recent additions to our leading analytics solution! Journey Analytics has continued to be a major driver of journey success and we’re proud to be leaders....

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