Omni-channel

Journey Steps: A New Measurement Framework

Today it’s unlikely that any member of a business would not know that customer journeys and customer journey analytics are table stakes. Most companies realize that competing on customer experience is essential to lead the...

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When is a Campaign Not a Campaign?

Campaign Management in the World of Customer Journeys Campaigns bring to mind military action. As a marketing leader, you have to muster the troops of your content, creative, email, social, and digital team members to...

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How Customer Journeys Can Help Retailers

30 years ago, the customer journey for a retail shopper used to be quite straightforward. A shopper discovers a product through ads or by word of mouth, visit a store and make a purchase. Consumers...

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6 Ways Marketers Can Embrace Omni-Channel Today

If you’re looking for a strategy that can deliver a proven bottomline impact on your business, omni-channel is a tried and tested strategy for today’s brands. The Aberdeen Group found that companies with strong omni-channel customer...

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