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Automation is Saving Marketing and CX

Many marketers have opined that automation is antithetical to personalized marketing and customer experiences. They claim that automation is ruining great marketing, however, this is not the case. It isn’t automation that hurts CX, but...

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The Line Between CX And Marketing is Blurring

The Line Between CX And Marketing is Blurring Forrester says that 70% of customers expect you to know why they’re calling before they call. For those who care about Customer Experience, that truly matters. Effectively...

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Growth Journey Deep Dive Infographic

In our 2017 State of the Customer Journey Report, we classified customer journey applications into 3 use cases that correspond to a customer’s lifecycle with a brand: Acquisition, Conversion and Growth. As a refresher, here’s...

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3 Times Personalized Marketing Was Too Spooky 👻

Personalized marketing is powerful – Harvard Business Review found that personalization can deliver 5x to 8x the return on marketing spend. Marketers see stats like these and dive headfirst into their data stores to craft...

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Which Customer Journeys Deliver the Most Value?

The use of customer journeys to create top-notch CX and engage with consumers through personalized, omni-channel messaging has become more and more mainstream over the last couple of years. As a result, thought-leading businesses with...

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