Web personalization

The Importance of Inaction in Proactive CX

Perhaps your mother once told you that if you can’t say anything nice, you shouldn’t say anything at all. While this concept doesn’t work perfectly in every circumstance, it’s worth considering during the customer journey...


How Personalization Can Help Soothe Privacy Concerns

Between cyber attacks and data breaches, customers have more privacy concerns than ever and are more cautious with their data Despite that, customers want us to use their data to deliver better experiences. These two ideas...


Personalised Customer Travel Experiences

A Kitewheel and Edit Event 3rd October 2018 Brunch and Learn: The Travel Customer Experience Who doesn’t like a delicious breakfast, paired with tea, pastries, and customer experience insights? Kitewheel and Edit are hosting a...