Many marketers have opined that automation is antithetical to personalized marketing and customer experiences. They claim that automation is ruining...
The rise of social media has opened up a powerful channel for companies to engage with customers. The data that...
Journey Analytics Drives Better Experiences Customer experience is the key competitive battleground for businesses and marketers in particular. With continuing...
We’ve discussed how marketers can impact the customer journey by providing them with the next best experience, through personalization, and...
Why Customer Loyalty Programs Matter Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given...
Bringing Together Two Leaders Kitewheel was honored that Cheetah Digital’s Patrick Tripp invited the president of our company, Mark Smith,...
The COVID-19 pandemic has changed the world of customer experience and retailers are feeling the impact. The pandemic has pushed...
When you think of Generation Z, a number of stereotypes might come to your head: they’ve got short attention spans,...
How do you earn and maintain commanding positions in the Forrester Wave™ for Journey Orchestration Platforms? According to Forrester, what...
To advance the customer journey at your business, you need to know how your systems are performing in the present....
What to learn from the era of make-or-break digital experiences The early part of 2020 has presented an interesting challenge...
How can brands keep personalizing customer experiences in strange times? Answering this question is a top concern for business leaders...