Today it’s unlikely that any member of a business would not know that customer journeys and customer journey analytics are...
Get Started with Data The journey orchestration space is a confusing one for many marketers, CX professionals, and even technology...
Perhaps your mother once told you that if you can’t say anything nice, you shouldn’t say anything at all. While...
Customer journeys are a complex subject. They’ve also changed dramatically in the past few years as the market for journey...
Customer experience is the competitive battleground for brands today. The goal? Keep your customers engaged and drive loyalty. More often...
2019 Highlights Another year and so many more customer journeys to analyze. Here at Kitewheel, we just released the State...
What is Customer Journey Orchestration Customer journey orchestration is the process of bringing the customer’s experience to life. A customer...
Most businesses have realized that it is time to start journey analytics. But it isn’t easy. Analytics is an...
Automotive ads have gotten creative. A Example Volkswagen Ad. Caption reads: Find danger before it finds you. Adaptive Front-Lighting System...
We’ve discussed how marketers can impact the customer journey by providing them with the next best experience, through personalization, and...
Marketing is as much an art as it is a science. Ideally, these two combine, leveraging powerful content across well-orchestrated...
Customers journeys and customer experience make a huge difference for brands. While simply managing crisis was sufficient in the past,...