In this latest Kitewheel webinar featuring Forrester, Mark Smith, President of Kitewheel, and guest speaker Rusty Warner, VP, Principal Analyst at Forrester Research, discuss how the insights and analytics of customer experiences can move businesses from the adaptation mode of COVID’s disruption, to finalizing a new strategy that will meet their customers’ needs in this new frontier.
– How analytics has evolved from customer to journey and changed go-to-market plans in 2021
– How journeys go beyond marketing workflows to real-time interactions
– How leveraging artificial intelligence has helped to optimize customer journeys
– Highlights from Forrester’s research on the ROI potential from customer journeys
– Key insights from the Kitewheel 2021 State of the Customer Journey report