The Customer Journey Maturity Model
Use customer journeys to create competitive customer experiences across 5 levels of journey maturity
A Guide to Achieve Customer Journey Optimization
Customer Journeys Have Evolved
Data Connection & Identity
Start the journey optimization process by laying a foundation of data and profile building. This is where you will audit your data and technology, and complete key integration steps.
Customer Journey Analytics & Discovery
With your data connected and the ability to identify profiles, businesses next need to discover and analyze their current state journeys. Achieving this step requires identifying a first use-case for your business to address with journey management.
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