Data Integration Powers Cross-Channel Perspective
Chose Kitewheel for Best-in-class Journey Data Management
The best customer journeys start with a detailed understanding of the customer experience. Kitewheel’s profile management and flexible connections gives marketers and CX practitioners the ability to see how customers are interacting with their organizations, and powers not only deep insights but also better customer journeys.
To better understand customer journey behavior, it is critical to see how customers flow from one channel to another, and to learn where and when they hit roadblocks. Kitewheel offers an expansive set of connection capabilities precisely to ensure that your business is getting a holistic view of the customer journey.
Synchronization and resolution of identities from diverse systems will be seamlessly processed and managed via Kitewheel’s proprietary data model, the Kitewheel ID Manager. Kitewheel ID Manager deterministically links customer profiles across devices and channels and creases a unified singular profile to return back to businesses for data analysis and journey orchestration.
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