The Fundamentals of Journey Management

Learn the basics of customer journey management, from key definitions and core use cases to building a foundation for customer journeys.

Core Concepts and Key Use Cases for Understanding Customer Journeys

What is a customer journey? How can you manage customer journeys to deliver great experiences? These questions and more are answered within this guide on the Fundamentals of Journey Management. This guide is great for anyone looking to gain understanding of today’s customer journey process or for those deciding on where to start with a customer journey program of their own. Walk through our five top use cases for customer journey management:

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In our guide, you will receive:

  • Our definition of customer journeys and the key differences from campaign management
  • The top use cases that require journey management
  • Examples of how journey management has impacted customer experience around the world

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THE VALUE OF CUSTOMER JOURNEY ORCHESTRATION

POWERFUL JOURNEY DISCOVERY

UNMATCHED ORCHESTRATION

FULL-JOURNEY ANALYTICS

PEERLESS CONNECTIVITY

Exceptional Success Stories

Financial Organization Improves Paid Media Performance 10x With Cross-Channel Engagement

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Motoring Organization Uses Kitewheel to Drive Into Internet of Things (IoT)

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Allianz tripled premium sales by linking web activity to personalized email

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Ford increases key conversion metrics 4x, 24x, 48x by linking sales funnel across channels

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Volkswagen Uses Personalization to Triple Engagement & Double Conversion

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Coca-Cola leveraged social insights to multiply sharing of brand messages by 7x

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Europe’s Leading Airline Treats MVPs Right, Integrating Call Center with Other Systems

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Gerber increased sales by 27% with a 2 year, personalized cross-channel journey

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Brighthouse Provides Better Real-time Customer Service in Stores

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Stonegate Pubs increases loyalty membership 500% with social amplification & digital delivery

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Jaguar drives 8% CTRs on social, opens hundreds of sales opportunities with Social Lead Generation

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