Analytics and Optimization
Give marketers and CX practitioners visibility into how customers are interacting with their organizations, providing deep insights and powering better customer journeys.
Analytics and Optimization
Use journey analytics to take a data-driven approach to describing key journeys. Business leaders can do a better job of accurately depicting the journeys that matter to them. How? By joining together critical touchpoints across channels to assess current-state journeys and test to monitor the impact of journey-based improvements on future journeys and KPIs. Our Journey Step strategic approach and customer journey analytics capabilities are designed to make this possible.
Kitewheel’s Journey Analytics and Optimization Capabilities
Journey Discovery Analytics
Discover how customers flow through touchpoints, where they are stalling, validate pre-defined journeys, and potential journey overlaps. Journey Discovery Analytics offers accurate analysis for determining where to start designing, orchestrating, or refining to maximize customer experience.
Real-Time Metrics
Metrics provide real time monitoring of journey behavior. They show counts each time a journey or the component of a journey executes. This is essential for monitoring that the journey is live and understanding real-time volume fluctuations that can impact other channels.
Performance Dashboard
Performance Dashboards provide a custom view into project goals and KPI’s. This is designed to provide your team and stakeholders with a view of how your journeys are performing. The dashboards provide breakdowns into critical segments and comparisons of various journeys.
Artificial Intelligence
Leverage Kitewheel’s AI machine learning tools to support optimization of single interactions as well as multiple connected interactions across various technologies and channels. Then utilize AI to generate automated journey insights for journey refinement.
Data Lake
The Kitewheel Data Lake provides direct access to our analytically optimized data set. This data set, which supports both the Journey Discovery Analytics and the Performance Dashboards, contains customer profiles, detailed interaction and transaction data as well as high level performance data. This is an essential tool for deeper business insights and data science teams.
Interested in learning more?
See how the customer journey starts with a detailed understanding of the customer experience. Learn about:
Journey Management
Strategy and Performance
Orchestration and Automation
What Does It Take To Get Started?
Download our guide to the Fundamentals of Journey Management to learn the first steps to getting your customer journey program off the ground.