Focusing the business on enhancing the holistic customer experience instead of siloed channel improvements
What is Journey Management?
“The practices of journey mapping, journey visioning, and journey orchestration, to improve customer experiences and business results across all phases of the customer life cycle.”
– Forrester Definition of Journey Management
Kitewheel Drives the Theoretical into an Actionable Strategy:
The Kitewheel Customer Journey Hub
The Kitewheel Hub connects to every tool in your marketing, CX and sales stacks, listening to customer behavior across every channel and delivering personalized messages via marketing automation, CRM, CMS, and programmatic ad tools all at the proper cadence. The result is a truly seamless experience for your customers.
Align Stakeholder Objectives With Kitewheel’s Journey Mapping Software
Use journey mapping to make journey maps actionable at scale.
Many CX pros struggle to get value out of the journey maps they’ve created. Journey mapping tools aim to help, by digitizing journey maps to let companies share and collaborate on them (even remotely) and evolve them over time. By utilizing AI machine learning and rules-based decisioning, we’re able to automate the process and deliver improved CX in real-time.
Discover And Understand Your Data With Kitewheel’s Journey Analytics Software
Use journey analytics to take a data-driven approach to understanding key journeys.
CX pros can do a better job of accurately depicting journeys that matter. How? By joining together data across channels and touchpoints to assess current-state journeys and test and monitor the impact of journey-based improvements on future journeys and KPIs. Journey visioning platforms are designed to make this possible.
Make Real-Time Decisions With Kitewheel’s Journey Orchestration Software
Use journey orchestration to automate and scale by executing journeys in real time.
More advanced businesses seek to use real-time data at the individual customer level to predict future behavior and adjust the customer journey in the moment, which can lead to increased customer lifetime value, operational efficiency, and business results. This is what customer journey orchestration software platforms are intended to achieve.
Why Do Companies Purchase Journey Management Tools?
Download The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 to find out! In this report, you’ll learn:
- How Forrester defines the journey orchestration market
- Forrester’s evaluation of the offerings from the top Journey Orchestration solution vendors
- Why Kitewheel received the highest scores possible in the journey testing and optimization category as well as in the technology criteria
- How Kitewheel’s real-time decisioning technology is used to boost sales, marketing, and service journeys
Why Journey Management Is Valuable To You:
Customer Results That Speak For Themselves
What Does It Take To Get Started?
Download our guide to the Fundamentals of Journey Management to learn the first steps to getting your customer journey program off the ground.