Strategy and Performance
Build your customer journey strategy and measure performance in real-time.
Strategy and Performance
With Kitewheel’s journey mapping tool, your business can build or enact your customer journey strategy and visualize the performance metrics that will support that journey. Journey mapping has surged in popularity, digitizing journey mapping to let companies share and collaborate on them (even remotely) and evolve them over time. This helps drive cross-functional alignment across a portfolio of journey-based improvements.
However, building the strategy with the journey map is half the battle, and it’s equally important to understand how that journey is performing once it’s live. Kitewheel’s real-time metrics and performance dashboards ensure that you not only can see if and when people are flowing through your journey, but that you can measure the impact of your journey in real time.
Kitewheel’s Strategy and Performance Capabilities
Journey Mapping
Create hypotheses, collaborate and align with stakeholders prior to orchestration with Kitewheel’s journey mapping tool. Our tool also actively tracks customer data directly on the map in real-time, which enables businesses to be ready for the predicted and expected activity of each customer.
Journey Steps
Measure end-to-end customer journey activity through Kitewheel’s unique Journey Step framework. Stakeholders can determine key milestones (positive, neutral, or negative) throughout a customer journey and track the outcome metrics directly in our Journey Step view.
Performance Dashboards
Monitor the effect of changes and dig deeper into journey performance by benchmarking against goals and KPIs. Our Performance Dashboards provide breakdown into critical segments and comparisons of various journeys and combine both qualitative and quantitative data in one view. Integrate this ROI measurement into your existing reporting flows to keep your stakeholders abreast of the overall journey performance.
Interested in learning more?
See how the customer journey starts with a detailed understanding of the customer experience. Learn about:
Journey Management
Orchestration and Automation
Analytics and Optimization
What Does It Take To Get Started?
Download our guide to the Fundamentals of Journey Management to learn the first steps to getting your customer journey program off the ground.