Strategy and Performance

Build your customer journey strategy and measure performance in real-time. 

Strategy and Performance

Strategy and Performance

With Kitewheel’s journey mapping tool, your business can build or enact your customer journey strategy and visualize the performance metrics that will support that journey. Journey mapping has surged in popularity, digitizing journey mapping to let companies share and collaborate on them (even remotely) and evolve them over time. This helps drive cross-functional alignment across a portfolio of journey-based improvements.

However, building the strategy with the journey map is half the battle, and it’s equally important to understand how that journey is performing once it’s live. Kitewheel’s real-time metrics and performance dashboards ensure that you not only can see if and when people are flowing through your journey, but that you can measure the impact of your journey in real time.

Real-Time Metrics

Kitewheel’s Strategy and Performance Capabilities

Journey Mapping

Journey Mapping

Journey Mapping

Create hypotheses, collaborate and align with stakeholders prior to orchestration with Kitewheel’s journey mapping tool. Our tool also actively tracks customer data directly on the map in real-time, which enables businesses to be ready for the predicted and expected activity of each customer.

 

Journey Steps and Outcome Metrics

Journey Steps 

Measure end-to-end customer journey activity through Kitewheel’s unique Journey Step framework. Stakeholders can determine key milestones (positive, neutral, or negative) throughout a customer journey and track the outcome metrics directly in our Journey Step view.

Journey Steps
Performance Dashboards

Performance Dashboard

Performance Dashboards

Monitor the effect of changes and dig deeper into journey performance by benchmarking against goals and KPIs. Our Performance Dashboards provide breakdown into critical segments and comparisons of various journeys and combine both qualitative and quantitative data in one view. Integrate this ROI measurement into your existing reporting flows to keep your stakeholders abreast of the overall journey performance.

Interested in learning more? 

 See how the customer journey starts with a detailed understanding of the customer experience. Learn about:

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Journey Management

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Orchestration and Automation

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Analytics and Optimization

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Ready to Start Flexing Your Existing Stack as One Integrated Customer Interaction System?

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