In this latest Kitewheel webinar featuring Forrester, Mark Smith, President of Kitewheel, presents with our guest speaker from Forrester, VP, Principal Analyst Joana de Quintanilha. Together they discuss the steps that every organization can take to easily get up and running with their first customer journey, including typical starter use cases that have proven to drive powerful business value.
In this webinar, Mark and Joana share:
● Why and how every brand can get started with customer journeys
● Best practices from high ROI journey management projects
● Tools now available to make customer journeys easy to deploy
● How to scale up journeys from crawl to fly
● Examples of industry-specific quick-win customer journeys