How A Major CPG Brand Drives Onboarding Engagement and Lasting Loyalty Using Kitewheel

Kitewheel Case Study

Onboarding engagement to drive lasting loyalty. 

What is the power of customer journey orchestration in the consumer packaged goods space? As brands seek to bring more health-conscious options into retail environments, they need to be sure they can transition their current customers to their new products while also improving their onboarding engagement for new customers. 

At this client, Kitewheel powered an intelligent onboarding system that helped customers receive the right communications on their preferred channels. By building out this intelligent decisioning system over the company’s outreach program, we were able to make sure each individual customer received communications on their preferred channel and in the right sequence.

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