Marketer’s Guide to Journey Orchestration
Learn how marketers drive journey success from start to finish.
Customer Journey Orchestration:
The Future of the Marketer’s Toolkit
In this guide, we discuss the best practices for creating exceptional customer journeys. Marketers have always lead the way for customer interaction and personalization, but now it’s time for the overall customer journey to shine.
In this guide, you’ll receive:
- An introduction to customer journeys for marketing and how marketers can shape them to deliver great experiences
- The chance to learn where and how marketing personalization efforts often fall short, and how to avoid common pitfalls
- Insight to key industry practices and their applications, including journey mapping, journey orchestration, and journey analytics
- Use-case overviews to help identify where journey orchestration can transform your business and customer experience
READ OUR BEST PRACTICES GUIDE TODAY:
THE KITEWHEEL IMPACT
“In today’s environment of polluted communications, it’s imperative that we deliver only relevant messages. Kitewheel is a critical component to deliver the right message to the right person at the right time via the right channel,” said Steven Shapiro, VP Digital and Buyer’s Journey at Informatica. “We were looking for the right partner to play the quarterback role in our Tech Stack. Kitewheel’s expertise and technology enables us to deliver effective journeys for our prospects and customers. With their help, we’re already seeing ~ 30% deal size and win rate lift.”