Media Coverage

Get the scoop on what’s going on here at Kitewheel and how we’re redefining the future of customer engagement.

Build a Framework for Journey Measurement

Originally Published in Martech Series Written by Mark Smith …. Most companies now know that customer experience is the main driver of business performance, so modern brands are putting their customers at the heart of everything they...


Make White-Glove Customer Experiences the Norm

Originally Published in CMSWire Written by Mark Smith …. At one end of the spectrum is service, and at the other, familiarity. Picture these two different experiences: In the first one, you walk into a...


Journey Discovery: Why Description Trumps Prescription

Originally Published in Forbes Written by Mark Smith …. There isn’t much disagreement when it comes to the importance of mapping customer journeys. With more than four-fifths of companies reporting that they have undertaken some sort of...


Customer Journey Management in an Era of Data Paranoia

Originally Published in Customer Think  Written by Mark Smith …. Customers today expect personalization. In fact, it is a major driver of loyalty. According to Accenture, over 90% of consumers are more likely to shop with brands...


What does the future look like in 2020?

Originally published in Guidevine Tech Written by Raghav Sharma Mention of Mark Smith and Kitewheel … Customer experience matters and is the cornerstone of any successful business. As the CX discipline continues to evolve, brands...


CX Predictions for 2020: Is Your Brand Ready?

Originally Published in Forbes Tech Council  Written By Mark Smith We see four critical changes coming to the world of customer experience (CX) in 2020. Your brand will want to take note of these changes...