As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?


Looking for more precise measurements about the much-analyzed customer experience, advertisers are shifting their focus to “owned” channels, like chatbots and interactions on their webpages, and away from “organic” (i.e., non-promoted) social media, the longtime favorite.

Could this trend benefit local news publishers, who have watched pretty much helplessly throughout this decade as their advertisers, right down to the neighborhood level, forsook them for Facebook?

In this Q&A, Kitewheel CEO Mark Smith says his company’s new report indicates local news is positioned for a much different future.

June 21, 2018 In