Emotion is Essential to Good CX – How You Can Ensure It’s Positive

Emotion created by a customer experience can be a bigger success differentiator than the effectiveness or ease of the experience, but there are steps brands can take to move in the right direction and start accounting for emotion in their customers’ experiences today, writes Kitewheel’s CEO, Mark Smith.


September 26th in https://www.martechadvisor.com/articles/customer-experience-2/emotion-is-essential-to-good-cx-how-you-can-ensure-its-positive/