GDPR Is Forcing Marketers To Live Up To Their Promises, And That’s A Good Thing


Prior to the GDPR deadline, I predicted the new law would force marketers to provide more value to their customers due to the threat of people opting out of data sharing. This type of symbiotic relationship has been predicted in the past, but never fully materialized — until now.

As customer data becomes more difficult to obtain thanks to new regulations, brands need to provide more value to customers in exchange for their consent to collect data. This in turn, powers better, more personalized marketing, creating a trust-based relationship as this recent Wall Street Journal article explains very well.

July 26 in
by  , Columnist, July 26, 2018