Kitewheel Announces Partnership with Zeta Global

The alliance brings Kitewheel's orchestration capabilities to the ZetaHub marketing platform.

Kitewheel, a company that orchestrates intelligent customer journeys by unifying decisions across touch points, today announced a strategic partnership with data-driven marketing company Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s orchestration capabilities into its ZetaHub marketing platform.

ZetaHub is an AI-powered marketing platform that brings together Zeta’s marketing, data, and experience clouds in a unified “command center.” This command center can activate first-, second-, and third-party data that is connected to identity and enriched by signals. The integration with Kitewheel will provide Zeta’s enterprise clients with capabilities that allow them to combine omnichannel customer data collection, customer journey analytics, real-time decision making, and orchestration of customer interactions across all channels. The integration aims to empower marketers using ZetaHub to deliver consistent, personalized experiences at scale from a single location…