Kitewheel Partners with Zeta Global and Announces New Capabilities

Boston, MA: Kitewheel, the provider of the Customer Journey Hub for brands and agencies, today announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub.

The AI-powered ZetaHub platform combines Zeta’s marketing, data and experience clouds through a single ‘command center’ capable of activating first, second and third party data connected to identity and enriched by signals. Recently recognized by Forrester as a leader in the customer journey space, Kitewheel’s world-class orchestration technology will now integrate with the ZetaHub to provide Zeta’s enterprise clients with enhanced capabilities to combine omnichannel customer data collection, customer journey analytics, real-time decisioning and orchestration of customer interactions across all channels…