Media Coverage

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7 Customer-experience-related predictions for 2020

Originally published on Customer Think With Quote from Mark Smith … Mark Smith, President of Kitewheel believes that “The proliferation of channels will enable powerful new means of personalization. Technology keeps adding new channels and capabilities...


Are Your Customer Journey Efforts Paying Off?

Originally published in Forbes Written by Mark Smith As companies strive to engage customers across the customer journey and shape the way these journeys unfold, they are faced with a vexing question: What’s working and...


Avoid the Content Panic Syndrome with Better Personalization

Originally Published in MarTech Advisor Written by Mark Smith Today’s consumers expect a personalized experience when they interact with brands — according to customer data infrastructure leader Segment’s State of Personalization Report, on average 71% of...