What does the future look like in 2020?

Originally published in Guidevine Tech
Written by Raghav Sharma

Mention of Mark Smith and Kitewheel

Customer experience matters and is the cornerstone of any successful business. As the CX discipline continues to evolve, brands will do well to revisit their strategies around the customer journey. Mark Smith poses some thought-provoking questions for brands to consider to best navigate these transitions, to ensure they’re ready for the next frontier.

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