Kitewheel 2016 Makes It Easier than Ever to Orchestrate Customer Journeys
BOSTON, MA–(Marketwired – May 17, 2016) – Kitewheel, an established leader in customer journey orchestration and execution, today announced the release of Kitewheel 2016, the next generation of its Customer Journey Hub. Kitewheel 2016 includes several enhancements and new features that will make it easier than ever for brands and their agencies to plan, execute, and optimize intelligent customer journeys. Unlike most MarTech solutions that focus on individual touch points, Kitewheel’s Customer Journey Hub manages the cumulative experience of a customer across all touch points — the end-to-end customer journey — to build longer lasting relationships with greater value.
In this rapidly emerging market, Kitewheel 2016 is the only packaged Software-as-a-Service (SaaS) solution that unifies marketing decisions across all touch points, digital and physical. Through its visual interface, users — both technical and non-technical — can design journeys and then immediately execute them from the same UI. The 2016 Hub also provides real-time monitoring, reporting, and optimization of journeys.
Kitewheel 2016 was rebuilt for the cloud and features intuitive user interfaces for strategy, operational execution and analytics. It also enables brands and agencies to get journeys up and running quickly through a robust library of best practice templates, all customizable and executable at the click of a button.
“Based on over three years of experience running projects with our agency partners, we have rebuilt our solution to deliver increased ease of use, operation, and performance” said Mark Smith, president, Kitewheel. “Based on our beta tests, we’ve seen that the new web interface drastically reduces build time, while the Journey Jumpstart templates have reduced configuration time by as much as 80 percent.”
The Kitewheel 2016 Customer Journey Hub includes the following new capabilities:
- New web-based user interfaces for strategy, operational execution and metrics/analytics
- Journey Editor to facilitate visual connection of strategy and execution
- Customer Journey Jumpstarts to accelerate implementation of common marketing tasks such as AdTech and MarTech Integration and Social Opportunity Conversion
- Secure project collaboration based on user roles and user groups
- Seamless testing and deployment of projects in the cloud
- Highly available, automatic scaling execution capabilities
- KPI creation, management and optimization
“We’re incredibly proud of the new Customer Journey Hub,” said Bill Peña, Chief Technology Officer, Kitewheel. “With the new web interface, Journey Editor and Journey Jumpstarts it will be easier than ever for agencies and brands to bring their customer journey vision to life.”
The Kitewheel 2016 Customer Journey Hub is available now through Kitewheel and its agency partners. Preview Kitewheel 2016’s intuitive user interface on our website.
Kitewheel enables agencies and brands to plan, execute and optimize intelligent customer journeys. Kitewheel’s Customer Journey Hub unifies marketing decisions across all systems and touch points — both physical and digital — enabling systems to work together to drive meaningful interactions with customers and thus increase ROI.
Kitewheel has more than 25 of the world’s leading marketing agencies as active partners, including the top five agency groups including Omnicom, WPP, Publicis and Havas. The company was named a Gartner Cool Vendor in 2014 and included in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs. Kitewheel serves its global partner base from offices in Boston, New York City and London. For more information, please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.
To learn more about the evolution of customer journeys, review “The State of the Customer Journey 2016: Winning the Hearts and Minds of Customers: The Evidence that Brands are Embracing the Customer Journey.”
Sofia Kathryn Coon
Scratch Marketing + Media