Kitewheel Announces Partnership with Nucleate Ltd

Kitewheel’s real-time customer journey management platform to enhance Nucleate’s data-driven marketing services

Kitewheel, provider of the leading Customer Journey Hub for brands and their agencies, today announced a new partnership with Nucleate Ltd, a data-driven marketing agency in the UK. Through the partnership, Nucleate clients will be able to plan, map out and execute data-driven customer journeys, improving overall efficiency of marketing programs.

“We’ve been talking with our customers for years about the power and potential of data-driven one-to-one marketing, and it’s never been more important or possible than right now,” said Simon Oliver, Managing Director, Nucleate. “One-to-one marketing isn’t a luxury anymore, it’s a necessity. At Nucleate, we’re very excited by the prospect of adding the Kitewheel customer journey hub to our offering in order to truly deliver the right message, to the right audience at the right time.”

Kitewheel’s innovative platform allows brands and marketers to orchestrate customer journeys across a wide range of channels and touch-points by gathering context in real-time, managing audiences, and attributing throughout the entire process. This means that marketers can gain real-time visibility into the relative efficacy of each channel and quickly adjust tactics to optimize spends.

“The Kitewheel team is thrilled to have Nucleate as a part of our partner ecosystem,” said James Allum, European Partner Director, Kitewheel. “Nucleate brings over 20 years of expertise in developing B2C and B2B data-driven marketing solutions for global brands and with the power of Kitewheel can increase the number of successful engagements brands share with their customers.”

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About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touch points for brands and their agencies. Kitewheel’s innovative Customer Journey Hub visually unifies disparate systems, touch points and technologies to provide seamless customer experiences that drive real-time revenue as well as long term loyalty.

Kitewheel has more than 30 of the world’s leading marketing agencies as active partners, including the top six agency groups Omnicom, IPG, WPP, Publicis, Dentsu and Havas, and was named a Gartner Cool Vendor in 2014 and a Visionary in the 2017 Gartner Magic Quadrant for Digital Marketing Hubs. Kitewheel serves its global partner base from offices in Boston, New York City and London. For more information, please visit and follow Kitewheel on Twitter and LinkedIn.


About Nucleate

Nucleate Ltd is a provider of a range of marketing database consultancy services and cutting edge real time marketing communication solutions to global B2B & B2C brands, working with international clients such as Google and Schober Information Group GmbH to put data at the heart of targeted, relevant and timely marketing communication. Let data drive your marketing; The answers are all there. Additional information on our services can be found on our website or get in touch via email