Kitewheel Cited as a Leader in Customer Journey Analytics Orchestration and Visioning

Scores Highest Among Vendors in Journey Orchestration Current Offering

BOSTON, Sept. 14, 2017 (GLOBE NEWSWIRE) — Kitewheel, provider of the leading Customer Journey Hub for brands and agencies, today announced that Forrester Research, Inc. has placed it in the “Leaders” category of both the Q3 2017 Forrester Wave™ reports for Customer Journey Analytics Visioning Platforms and Customer Journey Analytics Orchestration Platforms. Kitewheel is one of four leaders in both Wave reports, based on marks in the current offering and strategy categories.

Kitewheel is the only company to receive maximum points in the journey automation and orchestration criteria. Kitewheel also scored 5 out of 5 in the technology criteria, covering both security and scalability. In addition, among 10 vendors evaluated in the journey orchestration Wave report, Kitewheel scored among the highest in the services, client experience and usability criteria.

“We believe Kitewheel’s status as a leader in both the Customer Journey Orchestration and Visioning Waves is fantastic validation of our four years providing customers with the best technology to plan and execute their customer journey strategies,” says Mark Smith, President of Kitewheel. “Our inclusion is a testament for us to the power of our real-time analytics capabilities and omnichannel approach.”

In its overview of the Customer Journey Analytics Orchestration Platforms report, Forrester explains, “Companies transforming to become customer-obsessed are using journey analytics to help them become customer-led, insights-driven, fast, and connected.”  Forrester states that Kitewheel’s “ability to find journey designs, orchestrate journeys, and monitor metrics makes it increasingly a good fit for end user companies.” Kitewheel believes this validates the strength of its offering to a wide range of marketing professionals.

Those interested in mapping, orchestrating and measuring their customer journeys in real-time can learn more about Kitewheel’s innovative and industry-leading Customer Journey Hub here.

The Forrester Wave™: Customer Journey Analytics Orchestration Platforms, Q3 2017, Forrester Research, Inc., 9/14/2017.

The Forrester Wave™: Customer Journey Analytics Visioning Platforms, Q3 2017, Forrester Research, Inc., 9/14/2017.

About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touchpoints for brands and their agencies. Kitewheel’s innovative Customer Journey Hub unifies disparate systems, touchpoints and technologies to provide seamless customer experiences that drive real-time revenue as well as long-term loyalty.

Kitewheel serves its global partner and client base from offices in Boston, New York City and London. For more information, please visit and follow Kitewheel on Twitterand LinkedIn.