Kitewheel Partners with Thread to Deliver Omni-channel Customer Journeys

Kitewheel joins The Thread Team’s growing partner roster, aims to bring top notch modern marketing to wide range of clients

Kitewheel, provider of the leading Customer Journey Hub for brands and their agencies, today announced a new partnership with The Thread Team, an innovative digital marketing firm based in the UK. The partnership will enable Thread to deliver personalized, real-time customer experiences as well as customer journey mapping capabilities to its agency, brand and consultancy clients.

The Thread Team partners with creative, media and CRM agencies, management consultancies and modern marketing clients to develop new, innovative ways for brands to connect with their customers in the real world. Kitewheel has been added to this portfolio of partnerships to expand Thread’s client offering, which currently centers on three key areas:

  1. Strategic support for senior leadership teams
  2. Advertising and marketing technology optimization
  3. Forward-thinking team building for modern marketers

“Access to the Kitewheel platform, category insights and global hands-on support is proving invaluable to The Thread Team. We’re creating strong working relationships across capabilities and building bespoke teams to support our clients in delivering truly modern marketing,” said Richard Calvert, Founding Partner of The Thread Team.

Kitewheel’s innovative platform allows brands and marketers to orchestrate customer journeys across a wide range of channels and technologies.  The Hub collects data and connects physical and digital touchpoints, enabling real-time visibility into the customer journey and supports immediate adjustment of marketing tactics to optimize spends and maximize ROI.

“The Thread Group brings a tremendous amount of experience and unique expertise to our growing partner ecosystem,” said James Allum, European Partner Director for Kitewheel. “

“We’re excited to see how the Kitewheel Customer Journey Hub translates into powerful results for Thread’s clients. There are exciting times ahead!”

Interested parties can learn more about partnering with Kitewheel and the associated service offerings at