Kitewheel’s Strategic Leadership Continues in the Customer Journey Space in 2020
August 6, 2020 – Boston, MA – Kitewheel, the leading solution provider for Customer Journey Orchestration and Analytics shares today remarkable business growth metrics alongside the latest release of its award winning software platform. Despite the difficult circumstances surrounding the COVID-19 pandemic it is clear that business need for customer journey technology to improve Customer Experience (CX) continues to grow strongly.
Hot on the heels of the latest Forrester Wave that placed Kitewheel as a clear leader for Journey Orchestration, Kitewheel today launched the 25th major release of the Kitewheel Customer Journey Hub – adding even deeper analytic capabilities for customer journey discovery. “We are thrilled to push our latest release out to our customers, and also share the news that the Q2 just completed was the strongest in our 7 year history in terms of new customer revenue added” explains Mark Smith, President of Kitewheel “While so many businesses are struggling to reach their audiences during this difficult time, customer engagement and experience are more important than ever in terms of connecting your business with your customers. We are fortunate to be a key part of that solution.” Kitewheel has seen unique growth in the healthcare and pharmaceutical industry, acquiring two of the top five pharmaceutical companies in the United States as customers.
The significant time and investment dedicated over the last few months to the Kitewheel technology feeds the launch of new next level discovery analytic tools. Customers will be pleased to see drill down capabilities by channel, by date, by journey step which can help to uncover potential behavioral patterns in usage or experience. These new features allow for clearer multi-journey and path-to-purchase evaluation, particularly in comparing the historic behaviors of customers and value of different journeys. New analytical summary cards can help teams to establish key baselines for customer profiles, view their interactions and see what relevant journey steps are tracked in the process.
“This enhanced analytical feature set empowers businesses to visualize the non-linear paths of their customers, and discover unexpected and valued insights ” shares Joshua Berkowitz, Kitewheel’s VP of Product. “These changes within our journey management technology help highlight the overlap between journeys, and enable teams to have a more holistic view of the customer when planning their journey strategy.”
Kitewheel empowers the world’s largest businesses to understand and improve the consumer experience with the leading customer journey management platform. Kitewheel’s innovative Customer Journey Hub orchestrates intelligent customer journeys by unifying decisions across disparate systems, touchpoints, and technologies and provides seamless customer experiences that drive real-time revenue as well as long-term loyalty through journey analytics and orchestration. Kitewheel serves its global partner and client base from offices in Boston, New York City and London.