Social networks have changed the way we market. Consumers are more in control and constantly connected – with nearly half of all online adults expected to be “perpetually connected” by the end of 2013 according to Forrester Research. To complicate matters, today’s consumers are now weary of “marketing” as it has traditionally been known, and have turned increasingly to peer reviews, blogs, Twitter, Facebook and other social outlets when it comes to their buying decisions.
When is the right time to communicate with consumers? When is the wrong time? What is an appropriate response? Within each real-time social event lies the potential for a new “moment of opportunity” for brands to delight and engage their customers.
Download this free whitepaper describing the tools available for brands to handle opportunities of Social Media Customer Engagement.