Customer experience has become the competitive battleground for today’s top brands. So why are so many experiences struggling to live up to customer expectations? The result: your customers start “ghosting” you – buyers show interest and then disappear, leaving you hitting dead ends. Journey orchestration can help.
Watch our webinar with Adweek, where Mark Smith, VP of Digital Engagement Solutions at CSG, will discuss ways journey orchestration can put an end to ghosting and keep customers engaged. You’ll find out:
- How to uncover the reason for customer dead ends by listening to the voice of process, not just what customers are telling you they want
- Why an omnichannel solution is crucial to support journey orchestration
- Why customer journey management is key to setting up marketing and CX for success.