In a world of perpetual connectedness, consumers expect an experience that is connected across channels. Particularly when it comes to luxury goods, consumer expectations are higher than ever. As one of the world’s leading luxury automotive companies, Jaguar knew they needed to step up their game.
In terms of their website, Jaguar struggled to engage customers with any sort of personalized content or respond to customer queries in a timely fashion. The brand also wanted to improve responsiveness across social channels, to ultimately drive increased traffic to their website – and facilitate the consumer’s cross-channel journey
- Individualized web experiences
8 weeks from start to finish
Dynamic content generation
19 real-time triggers
- Social listening & response
4 weeks from start to finish
Real-time automated response
In just two months, Phase 1 of the project was developed, tested, and live in production. Phase 2 was implemented in half that time. Jaguar can now track and nurture consumer journeys from Twitter all the way to the web, and as a result has generated significant increases in website traffic and consumer engagement. Consumer satisfaction has increased, as consumers now receive the immediate and personalized follow they expect, whether it’s on Twitter or on the web. Furthermore, the solution can easily scale to accommodate for increases in activity and extend to other channels as desired.
IMMEDIATE IMPACT TO THE BOTTOM LINE IN UNDER THREE MONTHS.
- INCREASED website activity & consumer engagement
Consumers nurtured from Twitter to the web
- Personalized, immediate follow-up at scale