Stonegate Pub, a major hospitality chain, with more than 500 locations, sought to boost loyalty program registrations and drive additional revenue by better engaging a youthful audience that is constantly connected, social-savvy and mobile-minded.
To do this, they asked their agency to transform their current card-based loyalty program into one that is digital, mobile, social, and real-time… in less than three months.
- Under 3 months to deployment
From start to finish, the program was fully implemented and live in less than 3 months
- 6 seamless touch points
ePOS, mobile app, mobile push notifications, web, email, Twitter
- 9 customer journeys
Sign up, on-boarding, redemption
- Real-time location-based offers
Customers engaged “in the moment”
The program went live first across 4 locations, and rich reporting uncovered the impact was immediate – and impressive.
Program signups increased more than 5 times versus prior performance.
The incremental revenue achieved during the first 8 days, across these 4 locations, exceeded the entire cost of the project. Stonegate Pubs now has a permanent, long-term solution that keeps paying back.
As a result, the agency has fully delivered on its promise, established a profitable newfound offering and created an incredibly happy client along the way.
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IMMEDIATE IMPACT TO THE BOTTOM LINE WITHIN JUST
- 5X program sign up’s increased
- In only 8 days, revenue exceeded cost; Incremental revenue from 8 days exceeded ENTIRE project cost