The State of the Customer Journey 2014 Report

This brand new independent market research report investigates the state of the customer journey for today’s connected consumers by uncovering the areas of breakdowns and breakthroughs between consumers and brands.  At the culmination of this research, an underlying theme was evident; the overall journey of today’s consumer is frequently a broken one, with significant misalignment between consumer expectations and customer journey marketing.

Areas of disconnect were discovered across five key areas including: mobile, social media, real-time e-commerce, omni-channel capability and brand loyalty programs. To learn more, download this free report.