The State of MarTech and Adtech Report: Customer Journey Investments in 2017

A reflection of 134 respondents in US and UK digital, creative and integrated agencies.

OVERVIEW:

Featured in multiple top-tier marketing and business outlets, the Kitewheel report The State of Martech and Adtech Customer Journey Investments in 2017 reveals how agencies are making critical technology decisions as they look ahead into 2017.

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KEY FINDINGS INCLUDE:

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81% of agencies
plan to invest in new advertising or marketing technology in 2017

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Only 6% of agencies

use all of their adtech or
martech tools on a weekly basis

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66% of respondents
say they lack the internal expertise to utilize unused tools

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75% of agencies
plan to invest in personalization and customer journey solutions

FEATURED IN:

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