Featured in multiple top-tier marketing and business outlets, the Kitewheel report The State of Martech and Adtech Customer Journey Investments in 2017 reveals how agencies are making critical technology decisions as they look ahead into 2017.
KEY FINDINGS INCLUDE:
81% of agencies
plan to invest in new advertising or marketing technology in 2017
66% of respondents
say they lack the internal expertise to utilize unused tools
75% of agencies
plan to invest in personalization and customer journey solutions
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