The Fallacy of Knowing your Customer’s Intent

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say. – D. Ogilvy

Knowing exactly what your customer is going to do is nearly impossible today. Customer engagement is more mercurial than ever before and yet customer expectations are through the roof. How can you be everywhere, all at once, while providing customer excellence? Kitewheel’s President Mark Smith will discuss:

  • How great marketing experiences means being ready for the unexpected
  • Why real-time decisioning is a crucial component of delivering next best experiences
  • How agile journey management provides a baseline for business success

Watch the original webinar here: https://www.adweek.com/webinars/the-fallacy-of-knowing-your-customers-intent/