How do the 1% Deliver Winning CX?
We’ve got a frustrating truth to let you in on. Customers say that less than 1% of their favorite brands deliver a great customer experience, yet 86% of customers would pay more for it. In addition, by 2020, consumers expect companies to anticipate their needs and proactively cater to them.
So, as a brand, how can you execute this level of proactive customer journeys and produce killer CX?The secret to improving customer experience is orchestrating customer journeys – providing timely, personalized and omni-channels offers to your customers as they navigate their buyer’s journey.
While this “customer journey fever” sounds great on paper, we know that implementing journey orchestration can be a difficult road. Between the need for new metrics, the mounds of data siloed in separate channels across an organization, the all-too-common market confusion and more, working towards success is often a confusing process for many businesses. As a Forrester leader in customer journey orchestration, we’re here to help you start seeing results!
What Will You Learn From This Webinar?
Watch this webinar to learn about our 4 phase maturity model for customer journey success, a guide for you and your team towards journey optimization. Following the presentation of the model, presenter and Kitewheel President Mark Smith provides several case study to show importance of the model as an agile scrum process.
Find out where your team stands on the path to journey maturation and success by clicking below to view the recording!