Kitewheel Utilizes the Power of its Own Customer Journey Hub to Enhance Their Customers’ Experiences

Industry: B2B Tech   |   Location: United States

THE NEED

For almost five years, clients across a variety of B2C industries have used our Customer Journey Hub to deliver omni-channel, personalized, real-time journeys that enhance their customers’ experiences. But, now there’s a leading B2B brand also utilizing the power of the Kitewheel Hub – us!

Over the last year, we decided it was high time to practice what we preach. Just like we do with our clients, we saw an opportunity to use the Kitewheel Hub’s capabilities to enhance the buyer’s journey for our prospects and clients as they visit our website, attend our webinars, read our emails, view our ads and engage with us on social media.

The project resulted in an excellent use-case for B2B brands looking to get started with customer journeys to both personalize their customer interactions and enhance their sales funnel.

 HIGHLIGHTS

  • Real-time web visitor tracking
  • Automated Salesforce.com lead inputs
    and sales team notifications
  • Engagement scoring
    for every prospect
  • Personalized, relevant web content
  • Improved data accuracy
    and prospect retention
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KAI: THE FACE OF KITEWHEEL PERSONALIZATION

Here to help personally guide you through your own customer journey with Kitewheel, Kai appears when our Hub detects that you have reached a point in your journey where we can help guide you to the next most relevant content.

HOW DOES KAI WORK?

Kai is always learning what works best for our visitors. If you see him appear on a page you are viewing, take a moment to see where he recommends you go next.
Just as we work behind the scenes for our clients, Kai works behind the scenes for us; taking meticulous notes as you visit our website, attend our webinars, read our emails, view our ads and follow us on social media. He notes how you interact with us so we can better interact with you.

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WANT TO KNOW HOW WE DEVELOPED KAI?

We’ve learned a ton since we deployed our own customer journey orchestration on kitewheel.com and would love to share the findings with you! Download this FREE case study to learn:

  • How we used Kitewheel’s Customer Journey Hub to power Kai
  • What makes Kai smarter than just a targeted ad
  • Best practices for starting and growing a customer journey practice
  • How we combined visitor tracking, Salesforce automation, engagement scoring and real-time personalized content to uplevel our B2B lead generation
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