In the era of the empowered, connected customer, expectations have never been higher. Today’s connected consumer wants to be informed rather sold. Meanwhile, content must be relevant, personalized, and engaging through a mix of preferred consumption channels, which often are used simultaneously. Kitewheel’s customer engagement marketing solution allows a new kind of real-time connectivity.
A new kind of real-time connectivity is required. This new capability is not about campaigns but rather customer-focused engagement. And it does not replace one’s existing systems, but instead enables these resources to seamlessly work together in real-time.
Download this free report, in which Ovum assesses the Provenir (Kitewheel) platform for helping businesses rise to the challenge of the new constantly-connected customer.