Ovum’s Provenir (Kitewheel) Assessment Report

In the era of the empowered, connected customer, expectations have never been higher. Today’s connected consumer wants to be informed rather sold. Meanwhile, content must be relevant, personalized, and engaging through a mix of preferred consumption channels, which often are used simultaneously. Kitewheel’s customer engagement marketing solution allows a new kind of real-time connectivity.

A new kind of real-time connectivity is required. This new capability is not about campaigns but rather customer-focused engagement. And it does not replace one’s existing systems, but instead enables these resources to seamlessly work together in real-time.

Download this free report, in which Ovum assesses the Provenir (Kitewheel) platform for helping businesses rise to the challenge of the new constantly-connected customer.