Today’s customers expect to be heard more than ever before and kind of social engagement is now required. Modern consumers don’t just talk back to the TV. They blog, tweet, post, pin, share, and video their reactions, knowing that the company and many others can hear them. And if something really upsets them, they demand a quick response.
To this end, it is not enough for businesses to just “listen” alone. Instead, today’s businesses must have the capability to immediately action an appropriate response. Do today’s businesses have the right software in place to meet the real-time listening and personalization challenge?
Download this complementary whitepaper by David Raab on the new core competency of “proactive listening” which will enable your business to best serve this new customer.