The State of the Customer Journey 2016 Report

Embracing the journey begins with understanding the journey. As a leader in customer journey management, Kitewheel analyzed and compared over a billion brand and customer interactions from its successful delivery of customer journeys for clients worldwide. Data from 2014 and 2015 was analyzed across a range of industries – Retail, Automotive, Travel, Healthcare, Education and Insurance – to provide insights into actual journey executions in today’s evolving customer journey market – revealing that brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before.