Customer Journey Glossary
Learn the definitions of basic concepts, technical capabilities, and journey elements that you need to know for your own journey programs.
THE KITEWHEEL IMPACT
“In today’s environment of polluted communications, it’s imperative that we deliver only relevant messages. Kitewheel is a critical component to deliver the right message to the right person at the right time via the right channel,” said Steven Shapiro, VP Digital and Buyer’s Journey at Informatica. “We were looking for the right partner to play the quarterback role in our Tech Stack. Kitewheel’s expertise and technology enables us to deliver effective journeys for our prospects and customers. With their help, we’re already seeing ~ 30% deal size and win rate lift.”