Customer Journey Glossary

Learn the definitions of basic concepts, technical capabilities, and journey elements that you need to know for your own journey programs.

Customer Journey Glossary: Defining Journey Concepts

Customer journeys have a powerful influence on your customer experience. How can business leaders understand and harness this power? The Customer Journey Glossary demystifies journeys by breaking them down into their core concepts. Kitewheel built this Customer Journey Glossary to support you, whether you’re just starting out with journeys, whether you’re a long time journey leader, or if you want to improve how you talk about journeys with your team.

In the glossary you will find:

  • A breakdown of the key practices within customer journey management
  • Insights into the many technical capabilities needed for successful journeys
  • The true definitions of customer journey concepts that you can use every day

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THE KITEWHEEL IMPACT

“In today’s environment of polluted communications, it’s imperative that we deliver only relevant messages. Kitewheel is a critical component to deliver the right message to the right person at the right time via the right channel,” said Steven Shapiro, VP Digital and Buyer’s Journey at Informatica. “We were looking for the right partner to play the quarterback role in our Tech Stack. Kitewheel’s expertise and technology enables us to deliver effective journeys for our prospects and customers. With their help, we’re already seeing ~ 30% deal size and win rate lift.”

THE VALUE OF CUSTOMER JOURNEY ORCHESTRATION

POWERFUL JOURNEY DISCOVERY

UNMATCHED ORCHESTRATION

FULL-JOURNEY ANALYTICS

PEERLESS CONNECTIVITY

Exceptional Success Stories