Customer Journey Glossary

Learn the definitions of basic concepts, technical capabilities, and journey elements that you need to know for your own journey programs.

Customer Journey Glossary: Defining Journey Concepts

Customer journeys have a powerful influence on your customer experience. How can business leaders understand and harness this power? The Customer Journey Glossary demystifies journeys by breaking them down into their core concepts. Kitewheel built this Customer Journey Glossary to support you, whether you’re just starting out with journeys, whether you’re a long time journey leader, or if you want to improve how you talk about journeys with your team.

In the glossary you will find:

A breakdown of the key practices within customer journey management
Insights into the many technical capabilities needed for successful journeys
The true definitions of customer journey concepts that you can use every day

Get the Customer Journey Glossary Today:

THE KITEWHEEL IMPACT

“In today’s environment of polluted communications, it’s imperative that we deliver only relevant messages. Kitewheel is a critical component to deliver the right message to the right person at the right time via the right channel,” said Steven Shapiro, VP Digital and Buyer’s Journey at Informatica. “We were looking for the right partner to play the quarterback role in our Tech Stack. Kitewheel’s expertise and technology enables us to deliver effective journeys for our prospects and customers. With their help, we’re already seeing ~ 30% deal size and win rate lift.”

THE VALUE OF CUSTOMER JOURNEY ORCHESTRATION

POWERFUL JOURNEY DISCOVERY

UNMATCHED ORCHESTRATION

FULL-JOURNEY ANALYTICS

PEERLESS CONNECTIVITY

Exceptional Success Stories

Financial Organization Improves Paid Media Performance 10x With Cross-Channel Engagement

Motoring Organization Uses Kitewheel to Drive Into Internet of Things (IoT)

Allianz tripled premium sales by linking web activity to personalized email

Ford increases key conversion metrics 4x, 24x, 48x by linking sales funnel across channels

Volkswagen Uses Personalization to Triple Engagement & Double Conversion

Coca-Cola leveraged social insights to multiply sharing of brand messages by 7x

Europe’s Leading Airline Treats MVPs Right, Integrating Call Center with Other Systems

Gerber increased sales by 27% with a 2 year, personalized cross-channel journey

Brighthouse Provides Better Real-time Customer Service in Stores

Stonegate Pubs increases loyalty membership 500% with social amplification & digital delivery

Jaguar drives 8% CTRs on social, opens hundreds of sales opportunities with Social Lead Generation