Upcoming Kitewheel Events

Interested in attending one of our webinars or meeting up at an event? Check out what we’ll be up to this year!

Past Events:

Are Your Customers Ghosting You? Use Journey Orchestration to Drive Better Customer Experiences

Customer experience has become the competitive battleground for today’s top brands. So why are so many experiences struggling to live up to customer expectations? The result: your customers start “ghosting” you – buyers show interest and then disappear, leaving you hitting dead ends. Journey orchestration can help. 

Watch the on-demand version to learn how journey orchestration can put an end to ghosting and keep customers engaged. You’ll find out:

– How to uncover the reason for customer dead ends by listening to the voice of process, not just what customers are telling you they want

– Why an omnichannel solution is crucial to support journey orchestration

– Why customer journey management is key to setting up Marketing and CX for success

Customer Experience Management for Driving B2C Growth 

Customer experience management (CEM) platforms will be a crucial growth driver of the business-to-consumer (B2C) sector in the next decade. Large consumer B2C companies need data-centric, artificial intelligence-enhanced solutions to drive efficiencies for, and interactions with, their customers. If your company is considering a CEM strategy to propel future growth, plan on attending this roundtable webcast, with a panel of experts from Kitewheel, Verint, Nice CX, and Ujet.cx. Watch the on-demand version of this roundtable here.

Digital Experience Summit Virtual Conference Series: Orchestrate

Thursday, July 29, 2021


We sponsored the Digital Experience Summit, the premier digital customer experience conference. This conference brought together customer experience professionals from all industries to discuss the latest digital CX trends and best practices. Mark Smith, President of Kitewheel, was a panelist on the session, What is the Role and Future of AI in CX Excellence.

Customer Journey Disruption: How Marketing and CX have evolved for the future

In this webinar, Mark Smith, President of Kitewheel, and guest speaker, Rusty Warner, VP, Principal Analyst at Forrester Research, discuss how the insights and analytics of customer experiences can move from the adaptation mode of COVID’s disruption, to finalizing a new strategy that will meet their customers’ needs in this new frontier.

Use Journey Orchestration to Supercharge Your Business: Translate Insight Into Outcome-Based Action

Gathering data to better understand your customers is a foundational step to building a great customer experience. But to get truly inspired customer excellence, you have to take those insights and create actionable solutions. 

Join Kitewheel President Mark Smith for best practices in journey orchestration, including how to use out-of-the-box journey templates to act on insights and provide the best possible customer experience. Watch the on-demand version here

Voice-of-the-Customer Strategies and Tactics for Better Customer Insights

Top-performing businesses pay close attention to how their customers feel about their experiences with a product or service, and voice-of-the-customer (VoC) programs deliver those important insights. Getting to the heart of what a customer is thinking, feeling, and intending to do in the future is a difficult task, but gleaning actionable insights is crucial for companies to stay on track. Join our panel of experts from Kitewheel, Verint, Calabrio, and Confirmit and learn how your organization can deliver key, tangible business results with your VoC program. View here

Journeys Made Easy: How All Enterprises Can Achieve Powerful Journey Results

In this latest Kitewheel webinar featuring Forrester, Mark Smith, President of Kitewheel, presents with our guest speaker from Forrester, VP, Principal Analyst Joana de Quintanilha. Together they discuss the steps that every organization can take to easily get up and running with their first customer journey, including typical starter use cases that have proven to drive powerful business value. Watch the on-demand version here!

How to Get Started in Journey Management: Provide an Exceptional Customer Experience

Journey Management unifies journey mapping, orchestration and analytics to deliver the best possible experience to your customer. For too long, only large enterprises have been able to use these tools to create highly customized, complex customer journeys. But, what about everyone else? All organizations can now access high-end customer journey capabilities, no matter their budget or customer count.

Join Kitewheel President Mark Smith for a look at the steps your organization can take to get started in journey management, along with some typical starter use cases that have proven to drive powerful results. You can watch an on-demand version here.

Customer Journey Analytics: To Improve CX At Scale

Watch the on-demand version of Destination CRM’s roundtable, featuring a panel of experts from Kitewheel, Calabrio, Zendesk, and Thunderhead to learn how customer journey analytics can help your company understand and transform your journeys.

When You Can’t Trust Your (Historical) Data

In our latest webinar with Adweek, Mark Smith, President of Kitewheel, explained how the customer journey landscape has evolved, and how real-time marketing can drive your business forward. Watch it here.

Why Customer Journey Analytics Cannot Stand Alone

In this webinar, Mark Smith, President of Kitewheel, and Joshua Berkowitz, VP of Product, discussed the elements needed to achieve success in the ever-evolving CX business climate we face today. Check it out!

The Importance of Real-Time Decisioning in Customer Journeys

VP of Product, Josh Berkowitz and our host President of Kitewheel Mark Smith discussed why real-time decisioning is the key to a differentiating customer experience. View it here!

Past Speaking Engagements

2019 European Insight Exchange

2019 MarTech East Conference

2019 Digital Customer Experience

Strategies Summit