Integrate strategic business decisions within your customer journey
While there is nothing wrong with a tactical approach to journey orchestration to find and fix broken experiences, using journey orchestration only for that reason is a miss. Journey discovery is the first step: but today’s most advanced brands utilize journeys far beyond their original use case to establish experiences that redefine the brand itself.
This webinar will explore how companies progress from selecting the right use cases to prove the value of journey orchestration fast and operationalizing journeys at scale by enriching, automating and adopting sound journey-based measurement.
Hear from Mark Smith, President of Kitewheel and Joana van den Brink-Quintanilha, Principal Analyst at Forrester, on the importance of defining journey discovery and scaling the journey orchestration plan to grow your business.
We hope you can join us to learn more about the strategic applications of journey orchestration.