Journey Analytics Fireside Chat
Big Data and Analytics technology and enthusiasm has led to a flood of tools in the market. In particular, Customer Journey Analytics has become the number one area of interest for CX professionals and CIOs, feeding brands insights for how businesses can potentially improve customer experiences.
Decisioning and mapping tools have helped people understand what they should do with those insights. But there’s a step missing: A critical gap exists in applying that solution in a meaningful way to move the business forward, starting immediately.
Join Mark Smith, President of Kitewheel, and Joshua Berkowitz, VP of Product as they discuss the elements needed to achieve success in the ever-evolving CX business climate we face today.